:root {
  --white: #ffffff;
  --black: #0a0a0a;
  --grey: #5c5c5c;
  --grey-light: #8a8a8a;
  --line: #dcdcdc;
  --hairline: #000000;
  --display: "Newsreader", Georgia, serif;
  --body: "Archivo", "Helvetica Neue", sans-serif;
  --mono: "IBM Plex Mono", "Courier New", monospace;
  --max: 1180px;
}

* { margin: 0; padding: 0; box-sizing: border-box; }

html { scroll-behavior: smooth; }

body {
  background: var(--white);
  color: var(--black);
  font-family: var(--body);
  font-size: 16px;
  line-height: 1.65;
  -webkit-font-smoothing: antialiased;
}

::selection { background: var(--black); color: var(--white); }

a { color: inherit; }

/* ---------- Header ---------- */

.site-header {
  position: sticky;
  top: 0;
  z-index: 50;
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 20px clamp(22px, 5vw, 64px);
  background: rgba(255, 255, 255, 0.94);
  backdrop-filter: blur(8px);
  border-bottom: 1px solid var(--black);
}

.wordmark {
  display: inline-flex;
  align-items: center;
  gap: 11px;
  font-family: var(--body);
  font-weight: 600;
  font-size: 16px;
  letter-spacing: 0.02em;
  text-decoration: none;
  text-transform: uppercase;
}

.wordmark.small { font-size: 13px; gap: 9px; }

/* ---------- Monogram ---------- */
/* Split square: the division of labour — we own the front end, the
   pharmacy owns the care. Drawn in CSS so it stays crisp at any size
   and needs no image request. */

.mark {
  position: relative;
  display: inline-flex;
  flex: 0 0 auto;
  width: 26px;
  height: 26px;
  border: 1px solid var(--black);
  overflow: hidden;
  font-family: var(--display);
  font-weight: 500;
  font-size: 9.5px;
  line-height: 1;
  text-transform: none;
  letter-spacing: 0;
}

.mark-o,
.mark-j {
  display: flex;
  align-items: center;
  justify-content: center;
  width: 50%;
}

.mark-o { background: var(--white); color: var(--black); }
.mark-j { background: var(--black); color: var(--white); }

.wordmark.small .mark { width: 22px; height: 22px; font-size: 8px; }

.site-nav {
  display: flex;
  align-items: center;
  gap: 30px;
  font-size: 13px;
  font-weight: 500;
  letter-spacing: 0.03em;
}

.site-nav a { text-decoration: none; color: var(--black); opacity: 0.72; transition: opacity 0.2s ease; }
.site-nav a:hover { opacity: 1; }

.site-nav .nav-contact {
  color: var(--white);
  background: var(--black);
  padding: 10px 20px;
  opacity: 1;
}

.site-nav .nav-contact:hover { background: #333; }

/* ---------- Hero ---------- */

.hero {
  position: relative;
  padding: clamp(80px, 12vw, 160px) clamp(22px, 5vw, 64px) clamp(60px, 8vw, 110px);
  border-bottom: 1px solid var(--black);
  overflow: hidden;
}

.hero::before,
.hero::after {
  content: "";
  position: absolute;
  background: var(--black);
  pointer-events: none;
}

.hero::before {
  top: 0;
  left: clamp(22px, 5vw, 64px);
  width: 1px;
  height: 100%;
  opacity: 0.14;
}

.hero::after {
  top: clamp(80px, 12vw, 160px);
  left: 0;
  width: 100%;
  height: 1px;
  opacity: 0.14;
}

.eyebrow {
  position: relative;
  font-family: var(--mono);
  font-size: 12px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--black);
  margin-bottom: 30px;
  padding-left: 28px;
}

.eyebrow::before {
  content: "";
  position: absolute;
  left: 0;
  top: 50%;
  width: 18px;
  height: 1px;
  background: var(--black);
}

.hero h1 {
  position: relative;
  font-family: var(--display);
  font-weight: 500;
  font-size: clamp(42px, 6.6vw, 84px);
  line-height: 1.02;
  letter-spacing: -0.02em;
  max-width: 14em;
  margin-bottom: clamp(36px, 5vw, 64px);
}

.hero h1 .accent { font-style: italic; }

.hero-foot {
  position: relative;
  display: grid;
  grid-template-columns: minmax(0, 7fr) minmax(0, 5fr);
  gap: clamp(28px, 5vw, 64px);
  align-items: end;
}

.lede {
  font-size: clamp(15px, 1.4vw, 17px);
  line-height: 1.7;
  color: var(--grey);
  max-width: 58ch;
}

.hero-actions { display: flex; flex-direction: column; gap: 10px; }

.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  text-decoration: none;
  font-weight: 600;
  font-size: 13px;
  letter-spacing: 0.04em;
  padding: 15px 24px;
  border: 1px solid var(--black);
  transition: background 0.2s ease, color 0.2s ease;
}

.btn-solid { background: var(--black); color: var(--white); }
.btn-solid:hover { background: #333; }

.btn-ghost { background: var(--white); color: var(--black); }
.btn-ghost:hover { background: var(--black); color: var(--white); }

/* ---------- Sections ---------- */

.section {
  display: grid;
  grid-template-columns: minmax(0, 4fr) minmax(0, 8fr);
  gap: clamp(28px, 5vw, 72px);
  padding: clamp(56px, 8vw, 110px) clamp(22px, 5vw, 64px);
  border-bottom: 1px solid var(--black);
}

.section-head { position: sticky; top: 84px; align-self: start; }

.num {
  display: block;
  font-family: var(--mono);
  font-size: 12px;
  font-weight: 400;
  letter-spacing: 0.1em;
  margin-bottom: 14px;
}

.section h2 {
  font-family: var(--display);
  font-weight: 500;
  font-size: clamp(30px, 3.6vw, 46px);
  line-height: 1.06;
  letter-spacing: -0.015em;
  max-width: 10em;
}

.section-body > p { margin-bottom: 18px; color: var(--grey); max-width: 64ch; font-size: 15px; }

.big {
  font-family: var(--display);
  font-size: clamp(21px, 2.2vw, 28px) !important;
  line-height: 1.35;
  color: var(--black) !important;
  letter-spacing: -0.01em;
  margin-bottom: 26px !important;
}

/* ---------- Facts ---------- */

.fact-list {
  list-style: none;
  margin-top: 28px;
  border-top: 1px solid var(--black);
}

.fact-list li {
  display: grid;
  grid-template-columns: 180px 1fr;
  gap: 22px;
  padding: 16px 0;
  border-bottom: 1px solid var(--line);
  font-size: 14.5px;
  color: var(--grey);
}

.fact-list span {
  font-family: var(--mono);
  font-weight: 400;
  font-size: 11px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--black);
  padding-top: 3px;
}

/* ---------- Columns (the model) ---------- */

.columns {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: clamp(20px, 3vw, 44px);
  margin: 36px 0 32px;
}

.column {
  border: 1px solid var(--black);
  padding: 30px 28px;
}

.column h3 {
  font-family: var(--mono);
  font-weight: 400;
  font-size: 12px;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  margin-bottom: 20px;
}

.check-list { list-style: none; }

.check-list li {
  position: relative;
  padding: 10px 0 10px 30px;
  font-size: 14.5px;
  color: var(--grey);
  border-top: 1px solid var(--line);
}

.check-list li::before {
  content: "";
  position: absolute;
  left: 4px;
  top: 19px;
  width: 11px;
  height: 6px;
  border-left: 2px solid var(--black);
  border-bottom: 2px solid var(--black);
  transform: rotate(-45deg);
}

.rule {
  font-family: var(--display);
  font-style: italic;
  font-size: clamp(18px, 1.9vw, 23px);
  line-height: 1.45;
  border-left: 2px solid var(--black);
  padding: 4px 0 4px 24px;
  margin-top: 26px;
}

/* ---------- Reasons ---------- */

.reason-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 44px 52px;
  margin-top: 12px;
}

.reason h3 {
  font-family: var(--display);
  font-weight: 500;
  font-size: 20px;
  line-height: 1.25;
  margin-bottom: 10px;
}

.reason p { font-size: 14.5px; color: var(--grey); }

/* ---------- Questions ---------- */

.question-list {
  list-style: none;
  counter-reset: q;
  margin: 28px 0;
}

.question-list li {
  counter-increment: q;
  position: relative;
  padding: 17px 0 17px 56px;
  border-top: 1px solid var(--black);
  font-size: 15.5px;
  color: var(--black);
  font-weight: 500;
}

.question-list li::before {
  content: counter(q, decimal-leading-zero);
  position: absolute;
  left: 0;
  top: 17px;
  font-family: var(--mono);
  font-size: 12px;
  color: var(--black);
}

.note {
  font-size: 13px;
  color: var(--grey-light);
}

/* ---------- Contact ---------- */

.contact .contact-line {
  font-family: var(--display);
  font-size: clamp(20px, 2.2vw, 26px);
  color: var(--black);
}

.contact .contact-line a {
  color: var(--black);
  text-decoration: none;
  border-bottom: 2px solid var(--black);
}

.contact .contact-line a:hover { background: var(--black); color: var(--white); }

/* ---------- Footer ---------- */

.site-footer {
  display: flex;
  justify-content: space-between;
  gap: 24px;
  flex-wrap: wrap;
  padding: 34px clamp(22px, 5vw, 64px);
  font-size: 12.5px;
  color: var(--grey-light);
  border-top: 1px solid var(--black);
}

.site-footer a { color: var(--grey); }

.site-footer p { margin-bottom: 6px; }

/* ---------- Reveal ---------- */

.reveal {
  opacity: 0;
  transform: translateY(10px);
  transition: opacity 0.6s ease, transform 0.6s ease;
}

.reveal.d1 { transition-delay: 0.12s; }
.reveal.d2 { transition-delay: 0.24s; }

.reveal.in { opacity: 1; transform: translateY(0); }

/* ---------- Responsive ---------- */

@media (max-width: 860px) {
  .site-nav { gap: 18px; }
  .site-nav a:not(.nav-contact) { display: none; }
  .hero-foot, .section, .columns { grid-template-columns: 1fr; }
  .section-head { position: static; }
  .fact-list li { grid-template-columns: 1fr; gap: 4px; }
  .reason-grid { grid-template-columns: 1fr; gap: 28px; }
  .hero-actions { flex-direction: row; flex-wrap: wrap; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .reveal { opacity: 1; transform: none; transition: none; }
}